Life in The East End
North America's Largest South Asian Mainstreet Marketplace
This slice of the Indian subcontinent offers a wide selection of products and services exhibited in an exotic display of sights, sounds, tastes and aromas.

Neighbourhood Overview
East Gerrard is a charming, laid-back neighbourhood with a friendly
small-town vibe, located 20 minutes east of downtown Toronto.
Surrounded by cultural attractions and home to a diverse population, the area is highly desirable place to live, work, and shop.
During the summer months, crowds flock to the area to explore, shop, and celebrate the festival of South Asia
The Gerrard India Bazaar Business Improvement Area (BIA) proudly represents over 125 business with over 500 employees.
from cute cafes, desi fashions, art galleries, salons, spas, cozy restaurants, boutique shopping, specialty stores, and more.
Our boundaries span Gerrard Street East between Glenside Ave to Coxwell Ave.
The BIA, a city agency, is managed by a volunteer board of directors consisting of local business and property owners, and staff, who work strategically to attract visitors, beautify the streetscape, and improve the business climate in the area.
GIBBIA Insiders
Subscribe to our exclusive BIA member's email newsletter where we spotlight champions of local economic growth, celebrate community resilience, encourage neighbours to connect, and share valuable information with our small business owners.

Canadaโs main streets are iconic symbols of urban life and belonging โ where we go to shop and do business, eat, play and participate in civic life.
GIBBIA is a Great Place to Operate Your Business
Our Mainstreet Market is in the Greenwood-Coxwell neighborhood in Toronto. Nearby parks include Coxwell Avenue Playground, Greenwood Park and Fairmount Park.
Your Audience
Below we have identified a few marketable groups within our immediate area based on psychographics โ Personality, values, opinions, attitudes, interests, and lifestyles.
Please note that sources for statistics, data and analytics have been collected from a number of open sources including Facebook analytics, walk score, and more.
Fostering Local Economic Development and Revitalization
Historically all BIAโs have helped to promote the area as a desirable place to live, work, and shop. This is often achieved through developing a strong brand, content and marketing practices, coordinating special events and sponsorships, keeping open communication with local community groups, and even recruiting businesses to occupy vacant properties.
Fostering local economic development and revitalization in an area can stimulate new impetus for tourism and investment in the wider community. Increased business activity can improve both the municipal and sales tax base and support public services of bene๏ฌt to all. Fostering community engagement can strengthen and build community interest, spirit, pride and networks well beyond the boundaries of a BIA.
Content + Events Calendar
Check back for details on how to get involved with upcoming events and ongoing promotions.
Tools + Resources
Our BIA is committed to helping our community thrive and flourish. Not only do we activly promote our local businesses, we are also working to help connect business owners with the tools and resources they need to succeed.
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Small Businesses Apply for Ontario’s Small Business Support Grant in Growing Numbers
News Release Small Businesses Apply for Ontario's Small Business Support Grant in Growing Numbers January 22, 2021 All eligible businesses encouraged to apply
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Not Amazon
This website called 'Not Amazon' is now offering free local business listings for those offering curbside pick up or delivery
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Business To News โ Jan 2021
View this email in your browser January 19,ย 2021 BusinessTO News is a weekly newsletter that primarily focuses on available resources and supports
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Ontario Small Business Support Grant
View this email in your browser Dear Gerrard India Bazaar BIA Businesses, Applications are now open for the newย Ontario Small Business Support
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Applications Now Open for Ontario’s Small Business Support Grant
News Release Applications Now Open for Ontario's Small Business Support Grant January 15, 2021 Province Providing up to $20,000 for Eligible Businesses Impacted
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The New Ontario Small Business Support Grant
The government recognizes that small businesses impacted by these necessary public health measures will require additional support so they can
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Think Outside The Big Box
Small Business Rally Our small business owners will be taking a (socially distant) stand outside of their shops this coming Friday,
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BusinessTO โ Nov 10th
View this email in your browser BusinessTO Newsletter November 10, 2020 BusinessTO News is a weekly newsletter that focuses on available resources and
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Ontario Made Advantage
HOW TO PARTICIPATE Search: Check the Ontario Made database before making purchasing decisions. Buy: Look for the logo when you'reย shopping. Share: Celebrate on
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Instagram Just Dropped Reels, I’ts TikTok Competitor, Live in Over 50 Countries Including Canada.
Facebookโs upcoming play for TikTok which has recently dominated the headlines with speculation of a US ban or sell off
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9 Content Marketing Lessons Learned From the Pandemic
โCovid-19 has rocked our worlds and drastically changed the way we are living today. The great thing is that it
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How to Setup Instagram Shopping
Instagramย is a place where people go to discover and share their passions.ย Shoppingย on it gives people a visual storefront to explore
Our Local Business Owners Are Doing Some Pretty Amazing Things
Storytelling has always played a part in successful marketing. Stories enable us to build personality and create a connection with consumers.
Are you offering a fun and exciting product or service? Running a contest or digital event? Giving back to the community through donations or volunteer work? Pursuing some kind of unique operations pivot? Working on a cool collaboration? Let us know so we can share your story widely.


Get the Tools + Resources You Need for Success
The BIA is committed to advocating for and empowering our members. Look for grants, free programs, guidance, tools + resources in our 'Small Business Support Blog'
Not finding what you're looking for? Submit your questions to our AMA (Ask Me Anything) for content consideration.
Get One-On-One Assistance with Digital Marketing
Digital Main Street assists main street businesses with their adoption of technology with easy to use tools and resources. DMS Squad member Josh has been working with local businesses in the area, through the BIA, for the past few months.


Build Your Personal Brand
We would love to give local business owners the opportunity to promote their products and services by providing a platform to establish themselves as an industry expert. Please let us know if you are interested in the Guest Post Program.
Stay in the Loop
Meet our members and keep up to date with all the happenings in the East End.
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Giveaway โ Win 1 of 5 Boxes of Ferrero Rocher Chocolates
Join us in celebrating our 40th year in 2021 โ Enter to win 1 of 5 boxes of Ferrero Rocher
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Think Outside The Big Box
Small Business Rally Our small business owners will be taking a (socially distant) stand outside of their shops this coming Friday,
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Join The Shop Local Movement
Join the #ShopLocal Movement Keeping the doors open is the biggest challenge facing small businesses today. Approximatelyย 60% of businesses that have closed
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Not Amazon
This website called 'Not Amazon' is now offering free local business listings for those offering curbside pick up or delivery
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East Toronto Main Street #Virtual Market
FREE REGISTRATIONย Virtual shopping experience to explore the local businesses of East Toronto. About this Event Join us for a FREE virtual shopping
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Join The Shop Local Movement
Join the #ShopLocal Movement Keeping the doors open is the biggest challenge facing small businesses today. Approximatelyย 60% of businesses that have closed
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Business To News โ Jan 2021
View this email in your browser January 19,ย 2021 BusinessTO News is a weekly newsletter that primarily focuses on available resources and supports
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Community Care + Info + Resources โ Jan 2021
COVID-19: Ongoing Tips to Reduce Virus Spread As we begin to again restrengthen our public health measures, we will all continue
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Ontario Expands Workplace Enforcement Campaigns
News Release Ontario Expands Workplace Enforcement Campaigns January 20, 2021 Provincewide inspection blitzes will ensure essential businesses are operating safely TORONTO โ The Ontario
What Our Community is Saying
The Bazaar is a fantastic destination to spend the day exploring with friends, family, or even solo!
Please drop us an email to mention any glowing reviews that your business receives from the community. We love to share these far and wide!
Contact Us
Gerrard India Bazaar BIA Office
1426 Gerrard Street East,
Toronto, Canada
M4L 1Z6
416-465-8513
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