North America's Largest South Asian Mainstreet Marketplace

This slice of the Indian subcontinent offers a wide selection of products and services exhibited in an exotic display of sights, sounds, tastes and aromas.

Neighbourhood Overview

East Gerrard is a charming, laid-back neighbourhood with a friendly
small-town vibe, located 20 minutes east of downtown Toronto.

Surrounded by cultural attractions and home to a diverse population, the area is highly desirable place to live, work, and shop.

During the summer months, crowds flock to the area to explore, shop, and celebrate the festival of South Asia

The Gerrard India Bazaar Business Improvement Area (BIA) proudly represents over 125 business with over 500 employees.
from cute cafes, desi fashions, art galleries, salons, spas, cozy restaurants, boutique shopping, specialty stores, and more.

Our boundaries span Gerrard Street East between Glenside Ave to Coxwell Ave.

The BIA, a city agency, is managed by a volunteer board of directors consisting of local business and property owners, and staff, who work strategically to attract visitors, beautify the streetscape, and improve the business climate in the area.

GIBBIA is a Great Place to Operate Your Business

Our Mainstreet Market is in the Greenwood-Coxwell neighborhood in Toronto. Nearby parks include Coxwell Avenue Playground, Greenwood Park and Fairmount Park.

Your Audience

Below we have identified a few marketable groups within our immediate area based on psychographics – Personality, values, opinions, attitudes, interests, and lifestyles.

Fostering Local Economic Development and Revitalization

Historically all BIA’s have helped to promote the area as a desirable place to live, work, and shop. This is often achieved through developing a strong brand, content and marketing practices, coordinating special events and sponsorships, keeping open communication with local community groups, and even recruiting businesses to occupy vacant properties.

Fostering local economic development and revitalization in an area can stimulate new impetus for tourism and investment in the wider community. Increased business activity can improve both the municipal and sales tax base and support public services of benefit to all. Fostering community engagement can strengthen and build community interest, spirit, pride and networks well beyond the boundaries of a BIA.

Tools + Resources

Our BIA is committed to helping our community thrive and flourish. Not only do we activly promote our local businesses, we are also working to help connect business owners with the tools and resources they need to succeed.

Get the Tools + Resources You Need for Success

The BIA is committed to advocating for and empowering our members. Look for grants, free programs, guidance, tools + resources in our 'Small Business Support Blog'

Not finding what you're looking for? Submit your questions to our AMA (Ask Me Anything) for content consideration.

Build Your Personal Brand

We would love to give local business owners the opportunity to promote their products and services by providing a platform to establish themselves as an industry expert. Please let us know if you are interested in the Guest Post Program.

Stay in the Loop

Meet our members and keep up to date with all the happenings in the East End.