How to Setup Instagram Shopping

Instagram is a place where people go to discover and share their passions. Shopping on it gives people a visual storefront to explore new products from businesses they follow. It also allows easy access to pricing and product details. … It’s a great time to be a business on Instagram, that’s for certain!


Get Started with this guide from Facebook


Step 1. Make sure you’re eligible for Instagram Shopping.

Can you answer YES to each of these questions?

Is your business located in a supported market?

Does your business sell physical goods?

Does it comply with our commerce policies?

Is your Instagram account a business account?

Is your account connected to a Facebook Page?

All yes? All good.

Step 2. Connect to a catalog.

Next, connect your Instagram business profile to a Facebook catalog. You have two options for doing so.

Option A: Use Catalog Manager.

This is the do-it-yourself method. You can create yourself a new catalog, or connect to an existing one.

Note: If you want to use product tags and stickers (you probably do), choose an E-Commerce Catalog.

Option B: Use a Facebook Partner.

A little help never hurts. If setting up the catalog feels daunting, our certified partners can lend a hand.

An example of the product tagging on Instagram

Step 3. Sign up in the App.

Once your account and catalog are connected, go to the Instagram app to sign up for Shopping. Go to your profile’s settings, tap Business and tap Instagram Shopping. Follow the steps to make sure everything is all good to go and to submit your account for review. Usually the process takes a few days, but sometimes it can take longer. You can visit Shopping in Settings at any time to check your review status.

Once you’ve been approved, you will receive notifications from Instagram and complete set-up in Shopping in Settings to start tagging products in your posts and stories.

Step 4. Create your first shopping post or story.

Now that you’ve set up shop, you can start adding product tags and stickers to your Instagram posts and stories. Start creating a post as usual and tap Tag Products to add a product from your catalog. You can feature up to five products per image or video post, and up 20 products on multi-image posts. You can also go back and add shopping tags to old posts on your business profile.

Stories can feature one product sticker per story. And you can adjust the color and text of product stickers.

Happy selling!

Step 5. Check out your shopping Insights.

Visit the Insights tab in your profile to see how your shopping posts and stories are performing. These insights can tell you more about what your customers might want, so you can offer more relevant products.

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